School for Social Entrepreneurs - An introduction to digital marketing

This workshop, led by Zync Digital, will equip social enterprises with essential digital marketing strategies. Learn how to create impactful campaigns, set realistic goals, and utilise tools like social media, email marketing, and more. Gain practical insights through case studies and receive 1-1 support from digital marketing experts.

Learning Outcomes

• Understand digital marketing tools and strategies available to social enterprises
• Identify achievable objectives, e.g. raising awareness, building trust, selling products
• Step-by-step outlines of setting up campaigns
• Tips and tricks to minimise stress and maximise impact
• Real-life case studies and resources
• Opportunity for 1-1 support with a digital marketing expert

Course Content

• An introduction to digital marketing
• Why have a digital marketing strategy?
• What is digital marketing?
  • Social media and content creation
  • Paid social media and paid search (PPC)
  • Email marketing and CRM
  • Branding 
  • Websites and UX
  • Reporting and analysis
• Best practice case studies
• Useful tools and resources
• Q&A
• Post-webinar, 1-1 session with digital marketing experts

1 to 1 sessions

After the workshop, attendees will be able to book 1 to 1 sessions with our expert facilitators from Zync Digital on a first-come-first-serve basis.

Book here