Renfrewshire COC - 12 Days of Digital December - Day 8 - Making LinkedIn work for your business (With Gordon White from fatBuzz)
1pm - 2pm
With the recent government advice to continue to work from home, the need to utilise online networking, lead generation and business development tools has never been greater. Without a doubt, LinkedIn should be the starting point for many.
The use of LinkedIn has increased significantly over the past few months; owners Microsoft have recently reported a 27% increase in sessions in their latest quarterly report. Increasingly, businesses are turning to LinkedIn for networking, business development and lead generation.
But, are they getting the best from the platform? Do they understand how the algorithm works and how it can help them? And, are they making the best use of their time on LinkedIn?
There are still many users who don’t fully appreciate the power of the platform and how to use it effectively. Proper understanding of LinkedIn brings results, but for many, they are merely spending time without making any genuine connections that result in actual business.
Session 2: Making LinkedIn work for your business
The second session will look at what you need to do to optimise your Business Page and how to tap into the power of LinkedIn Groups and LinkedIn Advertising.
What we will cover in Session 2:
• Posting on LinkedIn – best practice
• LinkedIn Articles and publishing content on LinkedIn
• LinkedIn Business Pages
• LinkedIn Advertising
• LinkedIn Groups – identifying the relevant ones and how to share content with them
• Making full use of hashtags
Open to any business based in Renfrewshire, member & non-member the 12 days of Digital December are designed to help you adapt to the changing environment. Funded by Renfrewshire Chamber these sessions are offered free of charge & form part of our Covid-19 response strategy to support the local economy.