Renfrewshire COC - 12 Days of Digital December - Day 5 – How to rank in local search results focussing on Google my Business & Google Reviews (Janine Marriott SEO)
11am - 12.30pm
When someone searches with a location based query such as ‘Hairdresser near me’ or ‘Hairdresser Paisley’ their intent to buy or book an appointment is high. It is essential for local businesses to rank in the local map pack and to ensure that their business information is accurate, consistent and presented in the most attractive way to encourage potential customers to take an action. Many businesses have adapted the way in which they work during the pandemic and this information needs to be communicated to their customers locally.
This webinar will look at how you can increase your chances of ranking in the local search results and maps, focussing on optimising your Google my Business page. Ideal for local businesses whether service based or with a store front however big or small (even if you’re currently closed) purely e-commerce businesses without a store front will not benefit from this webinar.
The webinar will be in sections in order to make sure you understand what you’re doing and why. I will explain how Google decides who to rank in local search results, how to claim, verify and fully optimise your Google my Business page and how to create a free, mobile first website from your page if you don’t already have one. Lastly we will look at some external factors that affect your ranking and a plan of action you can implement straight away with confidence. You will leave feeling confident as you take control of how and where your local business appears in the local search results.