Renfrewshire COC - 12 Days of Digital December - Day 3 – LinkedIn – What you need to know and what you need to do (With Gordon White from fatBuzz)
12pm - 1pm
With the recent government advice to continue to work from home, the need to utilise online networking, lead generation and business development tools has never been greater. Without a doubt, LinkedIn should be the starting point for many.
The use of LinkedIn has increased significantly over the past few months; owners Microsoft have recently reported a 27% increase in sessions in their latest quarterly report. Increasingly, businesses are turning to LinkedIn for networking, business development and lead generation.
But, are they getting the best from the platform? Do they understand how the algorithm works and how it can help them? And, are they making the best use of their time on LinkedIn?
There are still many users who don’t fully appreciate the power of the platform and how to use it effectively. Proper understanding of LinkedIn brings results, but for many, they are merely spending time without making any genuine connections that result in actual business.
Session 1: – What you need to know and what you need to do
The first session will highlight why LinkedIn is so important and we will explore what you need to do to optimise your personal profile so that you can start to make the best use of the platform.
What we will cover in Session 1:
• Why LinkedIn is such a powerful B2B marketing tool
• The LinkedIn interface and key things you need to know
• Optimising your LinkedIn Profile – Including some hands-on exercise/assistance
• Measuring and maintaining your performance on LinkedIn
• Advanced Search
• Making genuine and relevant connections and starting the conversation
Open to any business based in Renfrewshire, member & non-member the 12 days of Digital December are designed to help you adapt to the changing environment. Funded by Renfrewshire Chamber these sessions are offered free of charge & form part of our Covid-19 response strategy to support the local economy.