Renfrewshire COC - 12 Days of Digital December - Day 10 - Putting your Content to work (With Gordon White from fatBuzz)
12pm - 1pm
Putting your Content to work
The need to communicate has never been more critical. During this period of disruption, uncertainty and a constant state of flux, businesses must continue to reach out to their stakeholders; in fact, it’s probably true that you need to increase your levels of communication. So, Content Marketing has never been more important.
There are fewer opportunities for face-to-face meetings, networking events, conferences and exhibitions. Useful and relevant content can keep you visible and attract relevant people to you and your business.
The session will look at various ways you can use content to make sure you are getting important messages out to relevant audiences. We will explore the type and tone of the content you need to be creating and how to encourage management, key personnel and fee earners to contribute to the process.
However, content creation is only the start. Finding the right target audience and maximising the reach of your content is crucial if it is to achieve its purpose. So, we will look at the content journey and what you should be doing to ensure you are making the best use of the material you have available. This will include employee advocacy and how you can encourage colleagues to play their part in extending the reach and finding relevant audiences.
We will look at the following in Session 3:
• Creating a Content Marketing Strategy
• Creating a Content Calendar
• Setting the right tone
• Selecting the right tools
• The Content Journey – how to share your Content
• Repurposing Content
• Encouraging participation