Business Gateway - Effective Use of Social Media
2.00pm - 4.30pm
The aim of the workshop is to provide an overview of the most popular social media platforms used for business and to provide useful insights in using social media when starting a new venture.
Social Media offers businesses a way of reaching, engaging and interacting with your customers. From driving sales, boosting your brand awareness and even conducting Marketing Research, this workshop will outline how new businesses of all sizes can utilise Social Media effectively.
This session will cover:
- Choosing the right social media platform(s) for your business
- How to use Social to increase awareness of your brand, as well as to strengthen your brand associations
- How to use it to gain insight into your target markets and conduct Market Research
- How to use your social media to drive sales (and help your content SEO)